Marketing & Go-to-Market (GTM)

Abstract cityscape of blue-lit rectangular structures, some with orange and red hues. Dark background.
By Maxim Atanassov October 13, 2025
Learn how scaling companies can turn transparency into a strategic edge. Build investor trust, attract funding, and sustain growth through smart IR practices.
Wooden Scrabble tiles spelling
By Maxim Atanassov October 5, 2025
Build a powerful brand that drives growth. Discover essential strategies to build your identity, differentiate from competitors and cultivate loyal customers.
Man behind counter smiles, assisting a customer. Customer's smile is reflected in a mirror. White interior.
By Maxim Atanassov October 3, 2025
Turn early excitement into lasting loyalty. Discover proven strategies to extend the infatuation interval and build long-term engagement with your brand.
Abstract 3D shape with layered yellow, blue, and gray angular planes against a black background.
By Maxim Atanassov October 1, 2025
Explore how the Forward Deployed Engineering Model (FDE) accelerates product delivery, embeds engineers with clients, and drives faster, high-impact results.
Flat lay of workspace with a tablet, phone, book (
By Maxim Atanassov September 20, 2025
Learn how to master category design with proven strategies to position your business, outpace competitors, and achieve lasting growth and success.
Low-angle view of modern skyscrapers with mirrored glass, converging towards the sky.
By Maxim Atanassov August 22, 2025
Unlock growth with diversification. This strategic guide helps scaling companies reduce risk, seize new markets, and build resilient business models.
Hand holding a camera lens, the center reflecting blurry green foliage against a dark background.
By Maxim Atanassov August 21, 2025
Explore visual search. Learn how it transforms customer experience, boosts visibility, reshapes online growth and drives conversion and monetization.
A very long sculpture against a blue sky.
By Maxim Atanassov July 29, 2025
Discover bold, unconventional strategies to scale your retail business without losing your edge. A practical guide for founders who break the rules.
A blurry picture of two men riding bicycles down a street.
By Maxim Atanassov May 27, 2025
Discover how the Second Mouse Strategy helps businesses avoid costly first-mover mistakes and win through smarter, faster execution. Learn why being second can mean coming in first.
By Maxim Atanassov April 29, 2025
In today’s digital landscape, where algorithms change faster than Silicon Valley’s latest fashion trends and customer acquisition costs are climbing higher than the price of bitcoin, smart companies are turning to their most valuable and underutilized asset: their community. Established brands, which have been around for over a decade, benefit from lower churn rates due to active community engagement and trust, enhancing brand recognition.  This comprehensive guide examines how Community Led Growth (CLG) is revolutionizing business strategies and generating sustainable competitive advantages that even the deepest pockets cannot buy. Introduction to Community-Led Growth Strategy