Marketing & Go-to-Market (GTM)

Hand holding a camera lens, the center reflecting blurry green foliage against a dark background.
By Maxim Atanassov August 21, 2025
Explore visual search. Learn how it transforms customer experience, boosts visibility, reshapes online growth and drives conversion and monetization.
A very long sculpture against a blue sky.
By Maxim Atanassov July 29, 2025
Discover bold, unconventional strategies to scale your retail business without losing your edge. A practical guide for founders who break the rules.
A blurry picture of two men riding bicycles down a street.
By Maxim Atanassov May 27, 2025
Discover how the Second Mouse Strategy helps businesses avoid costly first-mover mistakes and win through smarter, faster execution. Learn why being second can mean coming in first.
By Maxim Atanassov April 29, 2025
In today’s digital landscape, where algorithms change faster than Silicon Valley’s latest fashion trends and customer acquisition costs are climbing higher than the price of bitcoin, smart companies are turning to their most valuable and underutilized asset: their community. Established brands, which have been around for over a decade, benefit from lower churn rates due to active community engagement and trust, enhancing brand recognition.  This comprehensive guide examines how Community Led Growth (CLG) is revolutionizing business strategies and generating sustainable competitive advantages that even the deepest pockets cannot buy. Introduction to Community-Led Growth Strategy